Wall (South Dakota)

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Wall, South Dakota is probably known best to cross-country travellers for its main attraction, Wall Drug. Advertised on gigantic billboards for hundred of miles to the west and east on Highway 90, the gargantuan drug store has put Wall on the nation's map.

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  • Wall Drug, 510 Main Street (main exit off the interstate), 279-2175. 6:30AM-6PM every day. Based solely on the billboards, future archaeologists will probably consider Wall Drug to be the most important building on the North American continent. In 1931 the store's entrepreneurial owners, Ted and Dorothy Hustead, had the brainstorm idea to give away free icewater for passing motorists. From this seed grew the tourist attraction that Wall Drug is today: giftshops, museums, restaurants, and of course the original drug store. Get a bumper sticker while you're there; it's the mark of a true cross-country traveler. Free (includes ice water and bumper sticker). http://www.walldrug.com/

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